Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
This is what poised OLUKOYE ABIODUN of the AFRICANA MAGAZINE into an interview session with the C.E.O. of PARVENU MEDIA SERVICE on how their package is been carried out. Excerpts below.....
CAN WE MEET YOU SIR?
I am ADEBIYI IDRIS ADEWALE a native of Ibadan and a passionate Nigerian. (laughs)
YOUR EDUCATIONAL BACKGROUND?
To God be the glory. I am a graduate. I had my primary education in lagos while my secondary and tertiary education is in Ibadan. My NYSC was in calabar in the year 2007.
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WHAT DO YOU DO?
Basically we are into branding and events publicity. In the 21st century all companies wants to position their brands in the minds of costumers. Our job is to help in brand management, positioning and brand revolution.
(hmmn). Professionally, its over five years.
WHAT EXACTLY DO YOU BRAND?
We brand individuals,coperate organisation,groups and churches.
WHAT KIND OF BRANDING DO YOU DO?
We are into core aspect of branding i.e. directing logistics towards positioning brands inthe minds of customers. We also create brand identity and management.
HOW DO YOU ACHIEVE ALL OF THESE?
We achieve these by concept development. When a particular company gives us brief. We then work inline the the brief,i.e. the compant colour and identity. These two things that we will work on to create an identity for the brand.
WHY DID YOU CHOOSE IBADAN AS YOUR BASE?
Ibadan. (pause). Ibadan is still an un-exploited land. Ibadan is a virgin land where numerous opportunity are stored. So, I personally believe in Ibadan,so that was the reason for settling here. So as to explore the many opportunities in the city.
SO HOW HAVE YOU BEEN COPING WITH THE ECONOMIC CONDITION OF THE CITY?
When we started,things were very rough but now we thank God.
WHO AND WHO HAVE YOU WORKED WITH?
We have worked with alot of individuals and companies. We have worked with crown chemist,real hotels,core media,NGOs,lagos state government,churches and musicians.
Like every industry in Nigeria. The first challenge is lack of power supply. Most times we build our plans on generator. Secondly,the problem of raising capital for the business. I think these are the major challenges facing us.
COULD YOU GIVE US A CLUE TO YOUR EVENT MANAGEMENT AND PUBLICITY?
Basically what we do is to try propagate the brand. We get this done by using online and offline method of publicity e.g through bulk sms,social medias and distribution of flyers,pasting of posters and some other things.
ASIDE BRANDING,WHAT OTHER THINGS DO YOU DO?
We sell and maintain branding equipments. Presently we have an agreement with a china company on importation of branding machines. Permit me to say PERVENU MEDIA SERVICES has made branding easier in the city of ibadan because before now,most young guys that are into branding never thought of owning a machine but PERVENU MEDIA SERVICES has made it possible.
The machines are very expensive but our products which are of world standard are very affordable. In addition,we render training servives on how to use the machines.
HOW CAN YOUR PROSPECTIVE CLIENTS / CUSTOMER LOCATE YOU
WE are located at shop 5 & 6 allen view. 194,obafemi awolowo way,oke ado,Ibadan. 08052235742,07027509980,08029677208. parvenumediang@hotmail.co.uk www.parvenumediang.com
Yes, just believe in yourself and holdon to whatsoever you believe in. Challenges will come but if you dont giveup,you will be victorious at last.
DROP A WORD TO YOUR CLIENTS/CUSTOMER
I would like to thank our clients for the patronage we have enjoyed over the years and I will want to implore everyone outthere,who has a brand to consult us.
THANK YOU SO MUCH FOR THE TIME
Its all my pleasure. Thank you.
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